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- Title
Publicidad institucional como fenómeno integrador ante la inmigración en España: régimen jurídico.
- Authors
Pastor, Esther Martínez; Vizcaíno-Laorga, Ricardo
- Abstract
Immigration in Spain has had a special increase last ten years. America is a main origin. The advertising from companies is similar like few years ago, but the context has changed. Advertising from Government is being managed to this new sensibility, but slow and not from a logical strategy. A Law about Government Advertising and Communication has been promulgated and it assure the social and cultural diversity. Integration and acceptance are the objectives of the campaigns from the Government. This research show the data of a pioneer study in which the immigrants are the analyst (not the analyzed) and show their feeling. This text describe the campaigns from the Government in which the immigrant appear.
- Subjects
SPAIN; GOVERNMENT advertising; GOVERNMENT publicity; ADVERTISING laws; ADVERTISING agencies; CULTURAL pluralism; MASS media; SOCIAL role; SOCIAL policy
- Publication
Revista Latina de Comunicación Social, 2008, Issue 63, p90
- ISSN
1138-5820
- Publication type
Article
- DOI
10.4185/rlcs-2008-757-091-097