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- Title
Da Conexa ao Docpass: O Ambiente Competitivo das Plataformas de Telemedicina.
- Authors
da Costa Moreira, Catia Silva; d'Albergaria Freitas, Flavia; Brandão, Carolina; Silva Araujo, Cláudia Affonso
- Abstract
The case reports the trajectory of a telemedicine platform in Brazil. Conexa, a company that already operated with a telemedicine B2B model, took advantage of the regulatory change during the coronavirus pandemic (COVID-19) and launched Docpass, a B2C platform. The pandemic not only brought about a change in legislation, but also provided a context that reduced cultural barriers to the adoption of such a service for both doctors and patients. The case is recommended for Strategy and Innovation disciplines, more specifically in sessions dedicated to business models based on platforms, when the following learning objectives are worked on: (a) diagnosis of COVID-19 effects in a telemedicine business by comparing before, during, and after the pandemic; (b) understanding the network effects present on the platforms and their reflections in terms of value; (c) understanding the competitive dynamics in a platform ecosystem.
- Subjects
BRAZIL; COVID-19 pandemic; NETWORK effect; ECOSYSTEM dynamics; COVID-19; ECOLOGICAL disturbances
- Publication
RAC: Revista de Administração Contemporânea, 2021, Vol 25, p1
- ISSN
1415-6555
- Publication type
Article
- DOI
10.1590/1982-7849rac2021200238.por