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- Title
A general theory of titles!
- Authors
Al-Awqati, Qais
- Abstract
The article theorizes the role of titles in readers' understanding of an article or a book. The author tries to define the ideal title and then attempt to classify its types. According to him, a great title is so informative that it makes reading the paper unnecessary; but so interesting that it makes you want to read it immediately, and so short and pithy that it is memorable. Discussions were made through basic examples from various reading materials.
- Subjects
TITLES of publications; BOOK titles; COMPREHENSION strategies; READING comprehension; ENGAGED reading; READING cues
- Publication
Kidney International, 2006, Vol 69, Issue 6, p947
- ISSN
0085-2538
- Publication type
Article
- DOI
10.1038/sj.ki.5000255