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- Title
Grounded globalizations of transnational social movements: Ethnographic analysis on Free Hugs Campaign at the World Social Forum Belém 2009.
- Authors
Laine, Sofia
- Abstract
This article shows one way to study radical social movements in transnational political meetings through bodily and emotionally grounded global ethnography. Using the Free Hugs Campaign and how it appeared in the World Social Forum Belém 2009 as an example, the writer shows how the use of one's own body, combined with the visual and digital methodologies when conducting global ethnographic research, may be a useful combination for the global social movement research. The article states that a (radical social) movement is understood when the body of the researcher has grasped it. The article also states that the global ethnographer would benefit from using his/her own video clips like quotations: to illuminate the situation to the reader, to support the arguments of the work in which it is being used, and to provide direct information about the field under study. Making the video available in the same media that the global social movement uses, the researcher will deepen his/her understanding of how the global social movement uses the global public sphere (here, the YouTube) to build a global movement.
- Subjects
GLOBALIZATION; SOCIAL movements; ETHNOGRAPHIC analysis; HUGGING; WORLD Social Forum; VIDEO excerpts
- Publication
Ephemera: Theory & Politics in Organization, 2011, Vol 11, Issue 3, p243
- ISSN
2052-1499
- Publication type
Article