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- Title
VIRTUAL "THIRD PLACES" AND EXPERIENTIAL LEARNING: A CASE STUDY OF BLOGGING IN A MARKETING PROMOTIONS COURSE.
- Authors
Levin, Michael A.; Davis, Donna F.
- Abstract
Engaging students in learning is an ongoing challenge to marketing educators. This paper examines the use of a virtual third place as one way to address this challenge. Oldenburg's concept of a "third place" is integrated with Kolb's experiential learning cycle to understand how virtual third places enhance learning. A case study of the use of a course blog in a marketing promotions course is presented, and benefits and challenges of the use of blog technology are discussed. Students' assessments of the blog are provided.
- Subjects
VIRTUAL reality in education; EXPERIENTIAL learning; BLOGS; MARKETING education; ACTIVE learning; TEACHER-student relationships; BUSINESS education
- Publication
Journal for Advancement of Marketing Education, 2007, Vol 10, p18
- ISSN
2326-3296
- Publication type
Case Study