We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Cooperative Marketing Initiative.
- Abstract
The article reports that Nextec Applications Inc. and Dow Corning have formed a cooperative marketing initiative to inform and educate consumers, dealers and manufacturers on textile encapsulation technology. Nextec has formulated and patented the process of making soft shell garments. The partnership will organize events that would showcase the potential and the advantages of soft shell technology through seminars and exhibitions. According to Nextec director for marketing Victoria Cabot, the initiative was aimed not only educating but also sharing the company's unsurpassed performance achievements in the industry.
- Subjects
TEXTILE cooperatives; MARKETING cooperatives; NEXTEC Applications Inc.; DOW Corning Corp.; COOPERATIVE societies; TEXTILE industry; BUSINESS development; CLOTHING &; dress; STRATEGIC alliances (Business)
- Publication
AATCC Review, 2002, Vol 2, Issue 8, p4
- ISSN
1532-8813
- Publication type
Article