We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
"Who wears Cosmetics?" Individual Differences and their Relationship with Cosmetic Usage.
- Authors
Robertson, Julia; Fieldman, George; Hussey, Trevor
- Abstract
What personality variables predict cosmetic usage, and why? In this correlational study 30 female participants, predominantly undergraduate students from a range of ethnic backgrounds answered questionnaires regarding 16 personality variables and their cosmetic usage. A multilinear regression analysis indicated that anxiety, self-presentation, and conformity, were positively correlated, and social confidence, emotional stability, self-esteem, and physical attractiveness were negatively correlated to cosmetic usage. The model, as a predictor of cosmetic usage, was highly significant. It is proposed that cosmetics are utilised primarily as a psycho-physical 'mask' in order to promote a desired image.
- Subjects
COSMETICS; INDIVIDUAL differences; INTERPERSONAL relations; PERSONALITY; IMAGE
- Publication
Individual Differences Research, 2008, Vol 6, Issue 1, p38
- ISSN
1541-745X
- Publication type
Article