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- Title
Innovation in Publishing: This is not an Oxymoron!
- Authors
Sandler, Kathy
- Abstract
While many pundits claim that publishers are not innovative, this paper cites dozens of recent examples of innovation in the publishing industry. The main models reviewed are: innovative projects/partnerships, investment, accelerators/incubators, public/private partnership, and grass-roots programs. Case studies are presented from HarperCollins, Houghton Mifflin Harcourt, Penguin Random House, and many others, based on research and the author's own experience. By following the lead of these innovative accomplishments, publishers can foster innovation at their own companies.
- Subjects
UNITED States; INNOVATION management; OPEN innovation; PUBLISHING; PUBLISHING management; NEW business enterprises
- Publication
Publishing Research Quarterly, 2017, Vol 33, Issue 3, p328
- ISSN
1053-8801
- Publication type
Article
- DOI
10.1007/s12109-017-9521-8