Found: 10
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Assessing the Financial Impact of Sponsorship Investment.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 417, doi. 10.1002/mar.20616
- By:
- Publication type:
- Article
Metrics in Sponsorship Research-Is Credibility an Issue?
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 408, doi. 10.1002/mar.20615
- By:
- Publication type:
- Article
New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 444, doi. 10.1002/mar.20618
- By:
- Publication type:
- Article
Measuring Sponsorship Performance: Challenge and Direction.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 385, doi. 10.1002/mar.20613
- By:
- Publication type:
- Article
Sponsorship at O2-'The Belief that Repaid'.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
Sponsorship and Advertising: A Comparison of Consumer Perceptions.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 2, p. 191, doi. 10.1002/1520-6793(200102)18:2<191::AID-MAR1005>3.0.CO;2-C
- By:
- Publication type:
- Article
Understanding Sponsorship Effects.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 2, p. 95, doi. 10.1002/1520-6793(200102)18:2<95::AID-MAR1001>3.0.CO;2-H
- By:
- Publication type:
- Article
Editorial: The Passionate Embrace--Consumer Response to Sponsorship.
- Published in:
- 2001
- By:
- Publication type:
- Editorial
Ambush Marketing: Corporate Strategy and Consumer Reaction.
- Published in:
- Psychology & Marketing, 1998, v. 15, n. 4, p. 305, doi. 10.1002/(SICI)1520-6793(199807)15:4<305::AID-MAR2>3.0.CO;2-C
- By:
- Publication type:
- Article
Guest Editorial Ambush Marketing: Examining the Perspectives.
- Published in:
- 1998
- By:
- Publication type:
- Editorial