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- Title
意见领袖理论及其对领读人角色的启示.
- Authors
赵丹僖
- Abstract
Reading promotion is an important initiative to improve the quality and competitiveness of the Chinese nation, and uniting social forces to carry out reading promotion can form a reading promotion consensus in the society and improve the effectiveness of reading promotion. The article analyzes the attractiveness, guiding power and influence of opinion leaders in the society from the theory of opinion leaders. Under the perspective of opinion leadership theory, reading leaders are the bridge between books and readers, and can play the role of attracting, guiding and influencing readers. The positioning of the role function of readers in opinion leadership theory reveals that reading promotion should clarify the role requirements of readers, identify and cultivate readers with the nature of opinion leaders, strengthen the construction of reader teams, and use readers for accurate reading promotion and deep reading promotion.
- Subjects
READING promotion; TREND setters; POWER (Social sciences); SOCIAL forces; LEADERSHIP
- Publication
Journal of Academic Library & Information Science, 2023, Vol 41, Issue 5, p58
- ISSN
1006-1525
- Publication type
Article