Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleIntroducing innovation through OD.AuthorsHowe, Roger J.; Mindell, Mark G.; Simmons, Donna L.AbstractDiscusses issues relating to the introduction of innovations within organizations through organizational development. Assessment of historical trends; Increasing the potential for acceptability; Approach at Goodyear Tire & Rubber Co.SubjectsORGANIZATIONAL change; TECHNOLOGICAL innovations; GOODYEAR Tire &; Rubber Co.PublicationManagement Review, 1978, Vol 67, Issue 2, p52ISSN0025-1895Publication typeArticle