Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarket Testing--and Pretesting.AuthorsFord, KennethAbstractFocuses on market testing and pre-testing. Considerations in test marketing and concept testing; Field testing; Importance of market strategy in product testing.SubjectsTEST marketing; MARKETING managementPublicationManagement Review, 1965, Vol 54, Issue 11, p18ISSN0025-1895Publication typeArticle