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- Title
5.0 REGULATION OF UNFAIR COMPETITION.
- Authors
Werner, Ray O.; Cohen, Dorothy
- Abstract
The article presents U.S. legal cases and developments in marketing relative to the regulation of unfair competition. In 1984 The U.S. Federal Trade Commission (FTC) alleged that several representations made for the product "Aspercreme" were deceptive to consumers. They ordered the product's manufacturer to disclose that it does not contain aspirin in the product's advertisements and on its labels. The FTC states that companies cannot misrepresent their guarantees or warranties and cannot fail to uphold the provisions of the warranties. In 1984 the FTC acknowledged that a company may secure modification of a previously issued FTC consent order by demonstrating that the possibility of consumer injury decreased and by showing that the company cannot effectively compete because of the order.
- Subjects
UNITED States; UNFAIR competition -- Government policy; UNITED States. Federal Trade Commission; FALSE advertising -- Government policy; ADVERTISING laws; COMMERCIAL policy; CONSUMER protection; FRAUD -- Government policy; CONSUMER fraud; WARRANTY -- Government policy; PRODUCT quality laws; COMMERCIAL law
- Publication
Journal of Marketing, 1985, Vol 49, Issue 4, p122
- ISSN
0022-2429
- Publication type
Article