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- Title
III. REGULATION OF COMPETITION.
- Authors
Werner, Ray O.; Tarpey, Lawrence X.; Howard, Marshall C.
- Abstract
The article presents legal developments in marketing with particular focus on the regulation of competition. Regarding price discrimination, the case "Bergjans Farm Dairy Co. v. Sanitary Milk Producers" is discussed, involving alleged violations of the Sherman Act and the Robinson-Patman Act. Regarding resale price maintenance, the cases "Joseph J. Broussard v. Socony Mobil Oil Company, Inc.," "Meus LeBlanc v. Continental Oil Company," and "Lee Roy Guidry v. Continental Oil Company," are discussed, in which it was found that a major oil company may not use a short-term service station lease as a coercive device to achieve resale price maintenance. Regarding price control, the Amendments to the Connecticut Unfair Sales Practice Act is discussed.
- Subjects
MARKETING laws; ANTITRUST law; PRICE maintenance laws; RESTRAINT of trade; LOSS leaders; PRICE regulation; PETROLEUM law &; legislation; PETROLEUM industry; GOVERNMENT policy; SOCONY-Mobil Building (New York, N.Y.); CONTINENTAL Oil Co.; UNFAIR competition; PRICE discrimination; LAW
- Publication
Journal of Marketing, 1966, Vol 30, Issue 1, p69
- ISSN
0022-2429
- Publication type
Article