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- Title
World Marketing as a New Force for Peace.
- Authors
Austin, J. Paul
- Abstract
Something new is going on in the world today. Rather than world trade being dependent on world peace, as in times past, world peace may be influenced and brought nearer reality through burgeoning world trade. The author, President of The Coca-Cola Company, has developed this theme in several recent speeches. Here he has condensed his remarks into the present article. He makes a good case to show that trade is crossing borders still closed to diplomats--making greater progress for peace than official conferences.
- Subjects
INTERNATIONAL trade; EXPORT marketing; COCA-Cola Co.; INTERNATIONAL economic relations; COMMERCIAL policy; INTERNATIONAL advertising; CORPORATIONS; FREE trade -- Social aspects; INTERNATIONAL economic integration; EUROPEAN economic integration; CONSUMERS; BUSINESS development; EDUCATION; MARKETING; ECONOMIC history
- Publication
Journal of Marketing, 1966, Vol 30, Issue 1, p1
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249588