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- Title
MARKET ANALYSIS: A CASE STUDY.
- Authors
Rebensburg, G. A.
- Abstract
The article presents a case study pertaining to electric range and water heater market analysis in the U.S. One company's commercial research division created maps which included utility operations by area. They used these to determine what areas of the country were served by electricity. The company also made estimates of electric range and water heater saturation based on past sales.
- Subjects
UNITED States; STRATEGIC planning; ELECTRIC utilities; MARKETING research; CONSUMPTION (Economics); PUBLIC utilities -- Management; SALES accounting; MARKETING; CASE studies
- Publication
Journal of Marketing, 1944, Vol 9, Issue 2, p141
- ISSN
0022-2429
- Publication type
Case Study
- DOI
10.2307/1245986