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- Title
Le style d’achat hybride : conceptualisation et proposition d’un instrument de mesure.
- Authors
Masmoudi, Manel Hakim; Aoud, Nibrass El
- Abstract
The article presents a measurement scale for hybrid purchasing style. It seems to be more than necessary for the understanding of a new purchasing model that breaks with all the classic models. After a conceptual delineation of the hybrid purchasing style, a new three-dimensional measuring instrument is proposed. The approach integrates into this theoretical part a series of qualitative and quantitative studies. These allow the verification of reliability and convergent and discriminant validities. The results also indicate that the hybrid purchasing style measured by the new instrument predicts well the different elements of buying decision making.
- Subjects
PURCHASING
- Publication
Recherches en Sciences de Gestion, 2021, Issue 143, p87
- ISSN
2259-6372
- Publication type
Article
- DOI
10.3917/resg.143.0087