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- Title
Using television 'info-tainment' to promote health: evaluation of a programme to reduce dietary sodium intake.
- Authors
Chapman, Simon; Fahey, Paul; Clift, Susan; Milar, Bruce
- Abstract
The article focuses on the effectiveness of using television (TV) programs to promote health, based on study evaluating such a program to reduce dietary sodium intake. That TV program, named the Great Australian Salt Search (GASS), was being telecast by the Australian ABC national TV network. The GASS was screened for a non-consecutive total of seven segments. The main goal of the study was to evaluate the impact of the GASS TV series and the supportive materials that were distributed to viewers on the dietary sodium intake of a group of self-selected series viewers compared with a control group of non-viewers. Data from 268 subjects from five study groups were available for analysis. Study findings revealed positive impact of the television program on dietary sodium intake among the viewers.
- Subjects
AUSTRALIA; TELEVISION in health education; PUBLIC service television programs; HEALTH education; SODIUM content of food; TELEVISION viewers; MASS media influence
- Publication
Health Education Research, 1990, Vol 5, Issue 3, p343
- ISSN
0268-1153
- Publication type
Article
- DOI
10.1093/her/5.3.343