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- Title
INOVACINIU SMULKAUS IR VIDUTINIO VERSLO PLĖTROS STRATEGIJU FORMAVIMO KELIAI.
- Authors
Lukaševičius, Kazys
- Abstract
Gaining and developing competitive advantage against segment competitors is one of the key issues, discussed in Management and Economics discipline, articles, publications and resear-ches. In order to gain competitive advantage or increase market share companies often allocate lar-ge number of resources, however, in many cases, the effect of such an investment is highly disputed by company's executives. Authors of the book "Blue Ocean Strategy" W. Chan Kim and R. Mau-borgne introduced and alternative, innovative way to create a new market value by eliminating the competition between rivals. This article analyses different ways and methods, how innovation busi-ness development strategies can be created by small and medium business entities in Lithuania. By the method of experts evaluation one can find out that company's executives more likely tries to create innovative strategies, orientated to alternative products or services.
- Subjects
LITHUANIA; TECHNOLOGICAL innovations; BUSINESS development; STRATEGIC planning; ECONOMIC competition; MARKET share
- Publication
Management Theory & Studies for Rural Business & Infrastructure Development, 2012, Vol 31, Issue 2, p109
- ISSN
1822-6760
- Publication type
Article