We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
RYŠIU SU KLIENTAIS VALDYMO, PASITELKIANT INFORMACINES TECHNOLOGIJAS, TENDENCIJOS LIETUVOJE.
- Authors
Tamuliene, Vilma
- Abstract
Independently on the kind and strategy of customer relationship management (further CRM), in order to secure a successful customer management there is necessary a relevant application of in-formation technologies. The key fields of customer relationship management, which are fostered under information technologies (further IT) involve the records of full-fledged information related to a customer, a higher potential of managed knowledge, and then the very technologies are better mastered in performance processes and the company performance tends to be oriented towards a customer. There is applied CRM software for the processing of the data related to customers, which enables such functions as a centralized data management, their analysis, focusing on the target audi-ences and forecast of sales. The research aim is to investigate the company state related to the cus-tomer relationship management applying information technologies in B2B (business to business) sector. After having generalized the secondary and primary/initial data in the article there have been revealed the trends of customer management applying information technologies related to the B2B sector) in Lithuania.
- Subjects
LITHUANIA; CUSTOMER relationship management; INFORMATION technology; STRATEGIC planning; ORGANIZATIONAL performance; DATA analysis
- Publication
Management Theory & Studies for Rural Business & Infrastructure Development, 2012, Vol 31, Issue 2, p136
- ISSN
1822-6760
- Publication type
Article