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- Title
Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison.
- Authors
Maignan, Isabelle
- Abstract
Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers appear more willing to actively support responsible businesses than their U.S. counterparts. While U.S. consumers value highly corporate economic responsibilities, French and German consumers are most concerned about businesses conforming with legal and ethical standards. These findings provide useful guidance for the efficient management of social responsibility initiatives across borders and for further academic inquiries.
- Subjects
UNITED States; GERMANY; FRANCE; CONSUMER attitudes; SOCIAL responsibility of business; FRENCH corporations; GERMAN corporations; AMERICAN corporations; BUSINESS ethics; CONSUMER behavior; ORGANIZATIONAL sociology; ETHICS; SURVEYS
- Publication
Journal of Business Ethics, 2001, Vol 30, Issue 1, p57
- ISSN
0167-4544
- Publication type
Article
- DOI
10.1023/A:1006433928640