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- Title
A Call Detail Records Data Mart: Data Modelling and OLAP Analysis.
- Authors
Camilovic, Dragana; Becejski-Vujaklija, Dragana; Gospic, Nataša
- Abstract
The article presents a study on the development of a call detail records (CDR) data mart. Telecommunications firms expand their services based on the needs of customers, and these are identified through CDR and customer graphics. Data warehousing is considered in the design of the CDR data mart which is also included in the online analytical processing (OLAP) analysis platform. The OLAP system allegedly improves the marketing campaigns and pricing strategies of telecommunications companies.
- Subjects
DATA marts; CUSTOMER information files; TELECOMMUNICATION equipment industry; CONSUMER research; OLAP technology; MARKETING strategy; PRICING
- Publication
Computer Science & Information Systems, 2009, Vol 6, Issue 2, p87
- ISSN
1820-0214
- Publication type
Article
- DOI
10.2298/csis0902087C