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- Title
REKLAMOS IR NAUJIENŲ VADYBA ŽINIASKLAIDOS ORGANIZACIJOSE: REKLAMUOTOJŲ İTAKOS NAUJIENŲ TURINIUI ASPEKTAS.
- Authors
Jastramskis, Deimantas
- Abstract
The aim of the article is to analyze display of financial and organizational aspects of advertisers' influen-ce on news' content. Main points of analysis are: advertising influence on concentration of media organi-zations, convergence of advertising and journalism in the strategies of media marketing, relation between advertising and news content in Lithuanian media system, problems of links between political advertising and presentation of politicians in the news.
- Subjects
LITHUANIA; INFLUENCE; MASS media influence; POLITICAL advertising; CONTENT analysis; ECONOMIC convergence; MARKET-driven journalism; ADVERTISING &; economics; PRESS &; politics
- Publication
Bridges / Tiltai, 2008, Vol 44, Issue 3, p161
- ISSN
1392-3137
- Publication type
Article