The author presents an update on the Irish Dental Association (IDA) as of August 2008. Fintan Hourihan has taken up the post of chief executive officer (CEO) in mid June. She mentions that IDA is working with Colgate to promote the importance of healthy teeth and gums to the public during the month of September. She adds that IDA members served as speakers at the Nobel Biocare World Tour Programme when it made its stop in Dublin, Ireland.