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- Title
Mini-profile: a day in the life of a marketing manager in China.
- Authors
Duan, Helen
- Abstract
The article profiles Helen Duan, a marketing manager for Swets' publishing company in Beijing, China. The author describes typical duties pertaining to her job, including regular communication with international publishers, a weekly meeting with the China Educational Publications Import and Export Corporation (CEPIEC) where they discuss the China Academic Journal Road Shows, visiting customers to ensure that their needs are being met, meeting with sales staff to ensure quality customer service, and maintaining contact with other Swets' offices.
- Subjects
DUAN, Helen; PUBLISHING; MARKETING executives; MARKETING management; SALES executives; ROYAL Swets &; Zeitlinger Holding NV; MARKETING
- Publication
Serials, 2007, Vol 20, Issue 2, p85
- ISSN
0953-0460
- Publication type
Article
- DOI
10.1629/2085