The author discusses the history of white oil that was developed at the Branobel refinery in 1878 and later in 1880s at Oehlrich and Co in Russian oil center of Baku. It states that by 1919 it was manufactured by O.F. Schmid Chemical Co. in Jackson, Michigan and company changed its name to Nulyne Laboratories in 1919. It discusses Nulyne's toothpaste brand Chlorox, its marketing and success.