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- Title
Graduate Student Recruitment in American Public Administration: A Survey of NASPAA Member Institutions.
- Authors
Kennedy, Giles W.; Walker III, A. Grayson
- Abstract
Higher education in public administration experienced bountiful growth in recent years. This trend may be threatened, however, by declining enrollments, and the recruiting of students may assume an ever-increasing role in graduate public administration education. This manuscript reports the results of a survey of the recruiting practices evidenced in NASPAA member institutions. Current practices range from limited involvement— a brochure or poster—to expensive, multi-media promotions. Targets of recruiting efforts and requirements of recruits vary according to institutional characteristics, but many practices—e.g., waiving admission requirements, using bulletin board posters—are widespread. Many schools attest to the importance of recruiting and a large number feel their current practices will be inadequate for meeting future demands.
- Subjects
PUBLIC administration education; UNIVERSITY &; college admission; HIGHER education; NATIONAL Association of Schools of Public Affairs &; Administration; ADVERTISING in educational media; MARKETING
- Publication
Public Administration Review, 1981, Vol 41, Issue 2, p249
- ISSN
0033-3352
- Publication type
Article
- DOI
10.2307/3110081