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- Title
MARKETING STRATEGIES IN HEALTH EDUCATION.
- Authors
Miaoulis, George; Bonaguro, John
- Abstract
The field of health education should develop strategies which make preventive health palatable, desirable, and rewarding for the consumer. This article addresses a marketing approach to the health education process which includes: a needs assessment, the planning process, and the monitoring of consumer actions. A case study is presented which integrates marketing and health education in a family planning agency, and illustrates how a marketing strategies approach facilitates consumers' transition from passive to active positive health behavior.
- Subjects
HEALTH education; MARKETING strategy; PREVENTIVE health services; MEDICAL communication; HEALTH behavior; HEALTH attitudes; MARKETING planning; NEEDS assessment; CONSUMER behavior; BIRTH control clinics
- Publication
Journal of Health Care Marketing, 1980, Vol 1, Issue 1, p35
- ISSN
0737-3252
- Publication type
Article