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- Title
3. MARKETING POLICY.
- Authors
Penn, William S.; Pletcher, Barbara A.; Thompson, John R.; Gable, Myron; Jackson, Jr., Donald W.; Kahler, Ruel; Lamb, Charles; Michman, R. D.; Mertes, John E.; Wilemon, David L.; Spencer, Ulric M.; Jolson, Marvin A.
- Abstract
A number of abstracts are presented for articles pertaining to the subject of marketing policy decisions. They include "Coping With Technical, Market, Demographic Changes Requires Careful Product Development Work," "Entrepreneurship: A New Female Frontier" and "New Product Development: Still the Key to Profitability."
- Subjects
MARKETING strategy; DECISION making in marketing; MARKETING management; RESEARCH &; development; NEW product development; ENTREPRENEURSHIP; BUSINESSWOMEN
- Publication
Journal of Marketing, 1977, Vol 41, Issue 1, p108
- ISSN
0022-2429
- Publication type
Abstract