Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA MANAGERIAL INTRODUCTION TO MARKETING (Book Review).AuthorsGordon, Gay G.; Meador, Rowe M.AbstractThe article reviews the book "A Managerial Introduction to Marketing," by Thomas A. Staudt and Donald A. Taylor.SubjectsMANAGERIAL Introduction to Marketing, A (Book); STAUDT, Thomas A.; TAYLOR, Donald A.; MARKETING; NONFICTIONPublicationJournal of Marketing, 1971, Vol 35, Issue 3, p112ISSN0022-2429Publication typeBook Review