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- Title
Conveying Cutting-Edge Discoveries to Nonscientists: Effective Communication with Media.
- Authors
Gupta, Nikhil; Hamilton, Kathleen; Chamot, Joshua
- Abstract
The benefits of using information and news media for disseminating cutting-edge scientific discoveries to the public are well known. Taxpayers and lawmakers need to be informed about the implications of public investments, young students' interest can be molded toward science- and technology-based careers, and public awareness of important issues can be raised by effectively using media. However, communication with news media is different from the means commonly used by scientists-journal publications and conference presentations. This article is intended to provide information on three basic aspects of media interactions-why, what, and how to communicate. The increasing importance of this mode of dissemination in this information age cannot be ignored; rather, it can be effectively utilized for educating a wider population base.
- Subjects
INFORMATION dissemination; PRESS; INFORMATION services; SCIENTIFIC discoveries; INFORMATION society; INFORMATION technology; SCIENCE in mass media
- Publication
JOM: The Journal of The Minerals, Metals & Materials Society (TMS), 2013, Vol 65, Issue 7, p835
- ISSN
1047-4838
- Publication type
Article
- DOI
10.1007/s11837-013-0617-0