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- Title
Beautiful, Self-Absorbed, and Shallow: People of Color Perceive White Women as an Ethnically Marked Category.
- Authors
Conley, Terri D.
- Abstract
Non-Whites' stereotypes of White women were examined, comparing three perspectives: (1) White women are perceived similarly to ethnically 'generic' stereotypes of women; (2) stereotypes are opposite of stereotypes of participants' own ethnic group; and (3) stereotypes are derived from media images of White women. In Study 1, participants listed stereotypes of White women in an open-ended fashion. In Study 2, those stereotypes were developed into a close-ended questionnaire, completed by a second set of participants. White women were perceived as attractive, blonde, ditsy, shallow, privileged, sexually available, and appearance focused. We concluded that White women are ethnically marked. Stereotypes of White women are consistent with media images of White women.
- Subjects
STEREOTYPES; STEREOTYPES in mass media; GENDER stereotypes; OTHERING; ATTITUDE (Psychology); SOCIAL psychology research; SENSORY perception; RACE; PSYCHOLOGY
- Publication
Journal of Applied Social Psychology, 2013, Vol 43, Issue 1, p45
- ISSN
0021-9029
- Publication type
Article
- DOI
10.1111/j.1559-1816.2012.00980.x