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- Title
Social media campaigns on disability awareness: A content analysis of official government Twitter accounts.
- Authors
Santoso, Anang D.
- Abstract
Increasing the public's awareness of disabilities is arguably one of the most important steps in removing social and environmental barriers facing individuals with disabilities. Increased awareness also encourages disabled persons to be more socially, physically, and spiritually active. However, most research in this area focuses on improving knowledge about disabilities, attitudes towards disabled individuals, and the acceptance of disabled individuals by their peers in the classroom. The advent of social media promises new opportunities to educate more people. The objective of this article is to provide an initial assessment of Twitter, a social media platform used by the Indonesian government to promote disability awareness. The sample includes 45 official accounts, and the posts were coded into 15 categories and 5 media types. Moreover, metrics of engagement for each category were also computed. The results show that infographics and videos were the media types that were used most frequently. The government posted frequently about new regulations, but the content did not receive a high level of engagement. The study also found significant differences between levels of engagement with posts in each content and media category. This study aims to help practitioners and academics to facilitate effective promotion of disability awareness via social media.
- Subjects
INDONESIA; DISABILITY awareness; GOVERNMENT accounting; PUBLIC officers; CONTENT analysis; SOCIAL media; SOCIAL media in education; POSTAL codes
- Publication
Life Span & Disability, 2019, Vol 22, Issue 1, p95
- ISSN
1721-0151
- Publication type
Article