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- Title
Travels in the life of the canned Norwegian sprat.
- Authors
Crocker, Piers
- Abstract
This article takes the theme of travel and applies it to various aspects of the production, marketing and distribution of canned Norwegian sprats, popularly known as sardines. It will be seen that the industry was international in scope, both in terms of the countries it affected and those by which it was itself affected. At times a single individual is involved, at other times - as at international exhibitions - hundreds of thousands. The article considers intercontinental travel over thousands of kilometres, as well as travel of a few dozen kilometres within a country. It covers the era mostly before air travel and certainly before mobile phones, Google Translate and the European Union. Travel by sea was often less than comfortable and took several days, if not weeks. There were fortunes to be won and more often lost, but the Norwegian canned sprat industry put the country on the world map and laid the foundations for its present prosperity.
- Subjects
SPRAT; CANNED sardines; GOOGLE Translate (Web resource); TRAVELING sales personnel; CANNING &; preserving; MARKETING
- Publication
Australasian Journal of Popular Culture, 2017, Vol 6, Issue 1, p103
- ISSN
2045-5852
- Publication type
Article
- DOI
10.1386/ajpc.6.1.103_1