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- Title
WILLINGNESS TO PAY FOR SUSTAINABLE TOURISM IN WESTERN ROMANIA: A CONTINGENT VALUATION ANALYSIS.
- Authors
MARIUS-IONUȚ, GORDAN; GHEORGHE, GOJE
- Abstract
The main scope of this research paper is to measure residents' willingness to pay towards sustainable tourist accommodations in the West development region. As the method chosen for the survey is contingent valuation, we designed and described three fictional tourist accommodations each exhibiting characteristics from sustainable tourism typologies. The three typologies studied are: high-tech sustainability (using innovative technology such as heat pumps and solar panels for heating), agritourism (in our case a more budget oriented product, with traditional motifs and technology) and enotourism (marketable as a more desirable, deluxe take on sustainable tourism). Besides measuring willingness to pay in itself, the study also deals with the correlation between this variable and net income; interest in ecology and sustainability; age; and education.
- Subjects
ROMANIA; WILLINGNESS to pay; CONTINGENT valuation; SOLAR pumps; SOLAR heating; SUSTAINABLE tourism; SOLAR panels; ACADEMIC accommodations
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2021, Vol 23, Issue 1, p146
- ISSN
1453-1410
- Publication type
Article