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- Title
BRAND -- AN IMPORTANT FACTOR IN BUYING DECISION.
- Authors
PEȚ, ELENA; STRĂIN, LAURA MARIANA; PEȚ, IOAN; SÎRBU, CORINA; BUZAMĂT, GENOVEVA
- Abstract
Considered a key-element in the definition of a product policy, brand and all its implications have always been a concern for the specialists in the field of marketing because it differentiates a product from the competition's product, it meets basic criteria, it adds value to the product by meeting the consumers' psychological needs determining their trust from the point of view of the product's quality level. Brand represents an important capital, a considerable competition advantage and the strategy a company adopts should ensure the effective development and valorisation of a brand. A brand's attributes reflects the advantages of both consumers and producers since they are the main reasons of a brand's importance in the marketing policy. Brand is an important factor that influences a consumer's decision of buying and, in most cases, the main milestone in the buying decision.
- Subjects
BRANDING (Marketing); CONSUMER behavior research; BRAND name products; CONSUMER preferences research; PURCHASING; CONSUMPTION (Economics) &; psychology; PSYCHOLOGY
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2014, Vol 16, Issue 2, p101
- ISSN
1453-1410
- Publication type
Article