We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
GENDER STEREOTYPES IN THE LANGUAGE OF PAKISTANI NEWSPAPERS.
- Authors
Rasul, Sarwet
- Abstract
Language, culture and media create a triangle in which each affects the other two and in turn is affected by them. As far as language is concerned it is greatly influenced by the social and cultural features of which gender is an important factor. Choices of language are more gender biased in male dominant and female subservient societies. In Pakistan too, gender discrimination is a prominent feature of language use. Printed media clearly reflects this bias. Showbiz section that constitutes an important part of Pakistani newspapers also manifests gender specific language choices. The present research explores the language of the showbiz section of selected newspapers to examine how gender is portrayed in showbiz and entertainment section of the newspapers with reference to the social and cultural stereotypes operating in our society. The data is categorized and analyzed both from the linguistic and social perspectives. It is expected that the research would not only help in understanding the gender specific language choices in Pakistani print media but also would be relevant to the Bangladeshi context in many ways.
- Subjects
GENDER inequality; GENDER inequality in sports; GENDER differences (Sociology); GENDER inequality laws; SEX discrimination; SEXISM
- Publication
Kashmir Journal of Language Research, 2013, Vol 16, Issue 1, p1
- ISSN
1028-6640
- Publication type
Article