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- Title
Print Adaptation in a Technology Expanding World.
- Authors
Bonaby, Tinisha; Waite, Jerry
- Abstract
The article presents a study on the decline of print media and on how the print industry can adapt with the technological changes. The study used a survey asking company managers and print professionals on their strategies to deal with the declining trend and compensate on loss of sales. Results show that businesses try adapt to the situation by offering new services and acquiring new equipment for fast turnaround of products.
- Subjects
PRINTING industry -- Management; PRINTING equipment; TECHNOLOGICAL innovations; MARKET surveys; BUSINESS conditions
- Publication
Visual Communications Journal, 2012, Vol 48, Issue 2, p30
- ISSN
0507-1658
- Publication type
Article