We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Participant Profiling Analysis for the Kelulutpreneurs Incubator Under the Community Engagement Project of UiTM Cawangan Melaka and Yayasan TM.
- Authors
Hasan, Zunaidah Ab; Man, Norajila Che; Othman, Azhana; Mohd Adnan, Sarah Dina; Nizam Mohd Aziz, Mohd Khairul; Rabu, Noormala
- Abstract
Purpose: This research paper presents a participant profiling analysis conducted for the Kelulutpreneurs Incubator; an integral component of the Community Engagement Project initiated by Universiti Teknologi MARA (UiTM) Cawangan Melaka in collaboration with Yayasan TM. The project aims to empower and uplift local beekeeping entrepreneurs, known as Kelulutpreneurs There are two steps of screening involved in the participant selection procedure. This study adapts the exploratory research method through content analysis of submitted forms by the applicants, through specialized incubation programs tailored to their needs. The primary objective of this study was to comprehensively profile the aspiring and existing Kelulutpreneurs participating in the incubator program. Design/methodology/approach: The profiling process encompassed socio-demographic data, entrepreneurial experience, motivations, challenges, and aspirations. By understanding the unique characteristics and attributes of these Kelulutpreneurs, the incubator can tailor its programs and support services to cater to their specific requirements effectively. Utilizing a mixed-methods approach, both qualitative and quantitative data were collected from the participants through surveys and interviews. The qualitative analysis provided rich insights into the participants' personal experiences and perceptions, while the quantitative data enabled the identification of key trends and patterns. Findings: The findings revealed a diverse group of Kelulutpreneurs, ranging from enthusiastic newcomers with limited experience to seasoned entrepreneurs seeking innovation and growth opportunities. The results of this participant profiling analysis provide valuable inputs to enhance the Kelulutpreneurs Incubator's impact and effectiveness. The tailored support services and training programs can be optimized to address the specific needs and aspirations of the Kelulutpreneurs, thereby fostering their growth and sustainability. Research limitations/implications: Respondents limited are only selected applicants and B40 group at Universiti Teknologi Malaysia, Cawangan Melaka, Lendu Alor Gajah. Practical implications: This business model to increasing income to of B40 group, enhance the well-being as knowledge transfer program from university to community and increase sustainable of the biodiversity to environmental Originality/value: This research contributes to the body of knowledge on community engagement initiatives and their potential for empowering local entrepreneurs to drive positive change in their communities.
- Subjects
BUSINESSPEOPLE; INCUBATORS; SELF-efficacy; KNOWLEDGE transfer; SUSTAINABLE communities; ENVIRONMENTAL literacy
- Publication
Global Business & Management Research, 2024, Vol 16, Issue 2, p151
- ISSN
1947-5667
- Publication type
Article