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- Title
Posicionamiento de franquicias infantiles transmedia. Estudio de los casos Cleo & Cuquín y Piny.
- Authors
Urbano, Rosalía; Aguaded, Ignacio
- Abstract
Transmedia franchise is part of a child's daily life, so it is necessary to delve into production, strategies, and the communication model used by these children's creations. This article aims to analyse the types of transmedia brands and the producer's pedagogical vision in the cases of Cleo & Cuquin and Piny. It is an interpretive research using a qualatitive methodology, construct grounded theory. Analysis of the two franchises chosen from unstructured and semi-structured interviews, document analysis and participant observations; instruments validated by triangulation. Finally, the theoretical coding is established and the data collected from the Atlas.ti programme are categorised into families. The results indicate four types of transmedia children's brands (educational, edutainment, entertainment and pure entertainment), as well as the increase in entertainment content and pure entertainment compared in franchises for 6 to 12 year olds, the growth of educational and edutainment stories versus the decline in entertainment and pure entertainment in preschool transmedia brands. The conclusions show the overprotection and parental control influential in the child franchise and the producer's vision of the traditional teaching model.
- Subjects
PARENTAL overprotection; CONTROL (Psychology); GROUNDED theory; SEMI-structured interviews; PARTICIPANT observation
- Publication
Doxa Comunicación, 2022, Issue 35, p211
- ISSN
1696-019X
- Publication type
Article
- DOI
10.31921/doxacom.n35a1623