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- Title
STUDENT GUIDE TO GREENWASHING.
- Authors
Ross, Dianna; Deck Jr., D. William
- Abstract
Greenwashing is the attempt to appear more environmentally responsible and so exists at the intersection of environmental marketing and fraud. Environmental marketing is done by companies to present information about their ecological efforts and effects on the environment related to their products, services, and processes. Deceptive presentation of this information may be subtle in form but staggeringly harmful in its consequences. This guide provides business students of all majors with a firm foundation in greenwashing basics. * What exactly is greenwashing, and why do we care? * What organizations are protecting the public interest by monitoring green fraud? * What are the regulations which govern corporate greenwashing? * What are greenwashing consequences for consumers, citizens, and companies? * What companies have been caught in greenwashing attempts? * Where can students get more information on this important topic?
- Subjects
GREEN marketing; ENERGY labeling; FRAUD; PUBLIC interest; BUSINESS students; GREEN products
- Publication
B>Quest, 2011, p1
- ISSN
1084-3981
- Publication type
Article