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- Title
EXPENDITURE-BASED SEGMENTATION: A CASE ANALYSIS OF ATTENDEES TO A YOUTH FESTIVAL IN SOUTH AFRICA.
- Authors
KRUGER, MARTINETTE; SAAYMAN, MELVILLE
- Abstract
This case analysis applies expenditure-based segmentation to the Samsung Rage Festival in South Africa, a major youth festival. Results reveal that that expenditure levels are associated with a number of socioeconomic as well as numerous travel characteristics. Overall, it is shown that knowledge of the spending behavior of youth travelers can assist festival administrators in developing programs that reflect the characteristics of the three expenditure segments studied. Directions for further examination in this research stream are provided.
- Subjects
SOUTH Africa; MUSIC festival attendees; ELECTRONIC music; YOUTH
- Publication
Tourism Review International, 2016, Vol 20, Issue 2/3, p91
- ISSN
1544-2721
- Publication type
Article
- DOI
10.3727/154427216X14713104855856