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- Title
INFORMATION SEEKING HEURISTICS OF UNDERGRADUATE LIBRARY AND INFORMATION SCIENCE STUDENTS OF THE UNIVERSITY OF THE PHILIPPINES DILIMAN.
- Authors
Gonzales, Grace Marie B.
- Abstract
A "heuristic" is the rule of thumb processes, procedures, mental short-cuts and strategies people employ believing it is the best way to solve a problem. This article maps Marchionini's model of information seeking to Sternberg's problem-solving model in order to present three data collection methods which were tested in a psychological research methods course for the study of information seeking among undergraduate library users. The data collection methods tested were observation, interview and questionnaire. Testing was done at the School of Library and Information Studies, University of the Philippines Diliman. The observation was conducted in the SLIS library while the interview and questionnaire were tested with SLIS undergraduate students as participants. Two undergraduate students enrolled in a research methodology course were randomly chosen for the interview while a purposive sample of 46 students belonging to various year levels pre-tested the questionnaire. Results show that all methods can record actions related to information seeking but it is the interview that captures the most wholistic picture of an individual's information seeking.
- Subjects
QUEZON City (Philippines); HEURISTIC algorithms; INFORMATION science students; UNDERGRADUATES; UNIVERSITY of the Philippines
- Publication
Journal of Philippine Librarianship, 2013, Vol 33, Issue 1, p15
- ISSN
0022-359X
- Publication type
Article