Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTo Write a Compelling Story, First Determine What It's Really About.AuthorsG. B.AbstractThe article discusses the need to first determine what the story about in writing a compelling story.SubjectsSTORYTELLING in business; WRITINGPublicationPublic Relations Tactics, 2016, Vol 23, Issue 2, p18ISSN1080-6792Publication typeArticle