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- Title
Telling the tale of the Detroit Tigers: How the PR team works with the Motown media.
- Authors
Berman, Scott
- Abstract
The author reflects on the opening season of the 2008 Major League Baseball in Detroit, Michigan. The author relates that fans and players of Detroit Tigers were hopeful because their team was considered strong enough to go all the way to the world Series. However, the author comments that public relations (PR) professionals associated with the team must be vigilant in creating the robust, long-term relationships with stakeholders. INSET: Tiger tips.
- Subjects
DETROIT (Mich.); MICHIGAN; PUBLIC relations; DETROIT Tigers (Baseball team); BASEBALL tournaments
- Publication
Public Relations Tactics, 2008, Vol 15, Issue 7, p16
- ISSN
1080-6792
- Publication type
Editorial