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- Title
Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor.
- Authors
Rotfeld, Herbert J.; Reid, Leonard N.; Wilcox, Gary B.
- Abstract
Examines the effect of the age of models in print advertisements on evaluation of product and sponsor in the U.S. Impact of black models on the response of consumers of either race; Response of middle-age housewives to print advertisements for youth-oriented versus elderly-oriented products that feature a young, middle-age and elderly model; Need for a model to fit in the product being advertised.
- Subjects
UNITED States; MODELS (Persons); PRINT advertising; COMMERCIAL products; CONSUMERS; HOUSEWIVES as consumers; ADVERTISING
- Publication
Journalism Quarterly, 1982, Vol 59, Issue 3, p374
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908205900303