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- Title
Modelo de negocio exitoso en e-business.
- Authors
Flórez Fernández, Héctor Arturo
- Abstract
Currently, the economic and technological development in the world moves quickly. Also, the ability to adapt and change within the business model of a company is very important. This situation can be seen heavily in businesses involved with technology; therefore, innovation and technological development of companies in these areas is essential. Freemium is a relatively new business model which born from the need for users to get high quality services at no cost. This model changed the concept of trading business applications and solutions and has proved very successful and suitable for a changing market. This article shows the strengths and weaknesses of this model as well as the opportunities presented as a means of promoting new value propositions. Additionally, we propose an architecture that supports and promotes this model, ensuring the satisfaction of the quality attributes required to its operation.
- Subjects
FREEMIUM business model; ELECTRONIC commerce research; TECHNOLOGICAL innovations; ORGANIZATIONAL ideology; VALUE proposition; BUSINESS models
- Publication
Revista Vínculos, 2014, Vol 11, Issue 1, p180
- ISSN
1794-211X
- Publication type
Article