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- Title
Ethical Standards in Advertising: A Worldwide Perspective.
- Authors
de Arruda, Maria Cecilia Coutinho; de Arruda, Marcelo Leme
- Abstract
An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.
- Subjects
PROFESSIONAL ethics; ADVERTISING ethics; MARKETING ethics; ADVERTISERS; MARKETING personnel; ETHICAL problems; BUSINESS ethics; PROFESSIONAL standards; MORAL relativism; OBJECTIVITY
- Publication
Journal of Business Ethics, 1999, Vol 19, Issue 2, p159
- ISSN
0167-4544
- Publication type
Article
- DOI
10.1023/A:1006062832206