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- Title
Does positive CSR increase willingness to invest in a company based on performance? The incremental role of combined assurance.
- Authors
Phang, Soon‐Yeow; Hoang, Hien
- Abstract
We examine whether the communication of combined assurance is effective in increasing favourable investment decisions towards a company with negative financial performance. We find that the communication of combined assurance, compared to when only corporate social responsibility (CSR) assurance is communicated, results in a more significant impact on investors' decisions to invest when the company has negative performance, but this effect is less significant when the company has positive performance. When the company has positive performance, perceived reliability and willingness to invest do not change regardless of whether combined assurance is included or not.
- Subjects
SOCIAL responsibility of business; ORGANIZATIONAL performance; FINANCIAL performance; ASSURANCE services
- Publication
Accounting & Finance, 2021, Vol 61, Issue 4, p5631
- ISSN
0810-5391
- Publication type
Article
- DOI
10.1111/acfi.12771