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- Title
Perpetuum mobile.
- Authors
Bauman, Zygmunt
- Abstract
In the deregulated, privatized society of consumers, fashion is a perpetuum mobile - a self-feeding, self-sustaining, self-propelling and self-invigorating process. This is due to the interaction of two socially prompted urges: the longing to be a part of a greater whole, and the urge for individualism/uniqueness - in their turn the effects of the dialectics of security and freedom. Fashion casts lifestyles in the mode of a permanent and principally un-finishable revolution. It plays a crucial operating role in rendering constant change to the norms of our being-in-the-world: if you do not wish to sink, keep surfing; obviously, you can no longer seriously hope to make the world a better place to live; but you cannot even make that agreeable place in the social world which you might have managed to cut out for yourself really secure.
- Subjects
FASHION; INDIVIDUALISM; TRICKSTERS; LIFESTYLES; CONSUMER attitudes; PERSONAL beauty; SOCIAL norms; SOCIAL change; FREEDOM &; art; ECONOMICS
- Publication
Critical Studies in Fashion & Beauty, 2010, Vol 1, Issue 1, p55
- ISSN
2040-4417
- Publication type
Article
- DOI
10.1386/csfb.1.1.55_1